QR (“Quick Response”) codes are bar codes applied to physical objects in the world and decoded quickly using a smart phone. QR code use is approaching a popular tipping point as more people adopt smart phones and discover the “hidden” rich media (website content, video, rss, etc.) embedded. So,Â how can you incorporate QR codes within your printed material to achieve maximum marketing impact?
- Increase traffic to your website at virtually no cost by including a QR code in your marketing collateral, which redirects to your website. QR codes are ridiculously easy to make; there are several sites that allow you to create the codes for free. They also provide the free phone apps to read them on.
- Successful use of QR codes as a marketing tool: your QR code can link simply to a web page or as involved as a video animation. Using a QR code demonstrates an awareness of “cutting edge” mobile tagging technology. Linking to a website isn’t the only thing you can do with a QR code. How about video? Animation? A personalised URL that unlocks a special offer? The important thing is to reward users who go to the trouble of downloading the app with great content. This is particularly important if your market is unfamiliar with QR code use.
- Measure the impact of your QR code: track your QR code simply by embedding it with an otherwise hidden web page. Track traffic to this page using common analysis tools such as Google analytics.
- Explain to your audience how to use a QR code: many people assume that a QR code is nothing but a generic bar code. For optimum customer engagement, add an explanation. Inform your customers of the “bonus” hidden material that they can unlock, using the bar code.