Print is littered with industry-specific terms that can make print ordering a confusing business for some. Here is a handy dictionary of some common printing terms, to assist you with your print-based terminology.
This is a printed product with a ‘split’ covering page that opens out in the style of a barn door to reveal the page beneath.
A band of paper usually printed with a promotional message, that be either wrapped around the entire magazine, or with the ends stuck in to specific pages in order to steer the reader’s attention towards a specific piece of editorial or advertisement.
Where material is printed to the extremity of the page, it is customary to extend the printed area by 3mm beyond the trim size to ensure accuracy when trimming. This extended area is known as ‘bleed’.
Thickness of paper.
Cyan, Magenta, Yellow and Black; the subtractive primary colours used within the four-colour printing process.
An object that is glued onto the cover of a magazine, often used as an inducement for readers to purchase the magazine.
Digital asset management. The storing, retrieving and managing of specific items of content within a workflow for use and re-use.
Unusual and bespoke shapes that can be cut into paper using a specially shaped die.
Digital media e.g. images, graphics, audio, video, web pages and text documents.
Printing by plateless imaging systems that are imaged by digital data from prepress systems.
A proof that is created from the electronic document to check colour and layout.
A multi-layer manufacturing process leading to the printing of a product, or the posting of information onto a website. The digital workflow lies at the heart of a system, connecting devices in the production cycle to produce reliable and repeatable results.
An example of a proposed publication, usually made out of the paper specified.
Stones Ashford Digital’s template-based, online print procurement system.
Stones Ashford Digital’s image customisation system.
An internationally recognised, externally audited standard relating to environmental management. ISO 9001 examines what an organisation does to minimise harmful effects on the environment in order to continually improve its environmental performance.
Since printing inks are not completely opaque, printing one ink over another will create a third colour. To avoid this a knockout, or unprinted area, in the shape of the foreground object is left in the colour plates that make up the background.
A gloss or matt plastic film applied to the paper after the printing process, to maximise durability.
Paper that has a flat finish.
Paper that contains mechanical wood pulp.
The number of pages within a product.
Programme for the Enforcement of Forest Certification. The PEFC certifies timber and paper products to ensure that they have been sourced from sustainable forests.
Portable document format.
Method of book and journal binding using adhesive rather than thread to hold the leaves together.
A copy of a document for checking prior to printing.
A form of binding, when the covers and sections are stitched with wire.
When the cover is printed on the same paper as the rest of the product.
A smooth coated paper with a semi-gloss finish and distinctive silky feel.
An item glued onto a specific page within a piece of literature.
A gloss or matt coating applied to either the complete page or to a section of the page after the printing process.
Paper that contains little or no mechanical wood pulp.