Digital Magazines that Build Your Business
There is no better way to build and maintain brand loyalty, and maximise advertisers’ return on investment, than to deliver content to readers in a variety of ways. With readers increasingly utilising a variety of channels to access the information that they require, content delivery to tablets and smartphones in the form of mobile magazine apps is becoming an vital complement to the magazine’s printed counterpart.
But what benefits should a publisher be looking for when choosing their app provider? How can you monetise an app? And most importantly – is having an app even necessary?
Achieve real-time contact with your audience
With readers accessing apps via a smartphone or tablet, information can be accessed quickly and easily; and ‘push’ notifications (which have a 97% read rate) enable you to alert users to new content instantly, wherever they are.
Provide content that is easy to access and easy to navigate
Our apps break down a magazine’s content into categorised features, providing a more efficient reader experience.
Keep users engaged
Apps are an important and effective channel for audience engagement; and the active use of push notifications, digital vouchers, social media and feedback forms all form part of any good app offering. An app can be used to pull together social media campaigns, digital publishing, E-marketing, data-harvesting, market research, online shopping and more.
User feedback and user habit analytics
Analytics track the habits of the reader. Examine which pages they are visiting, what content they are reading, and for what length of time. Such functionalities enable a publisher to get closer than ever to its readership, and to position itself to react quickly to capitalise on trends specific to the audience.
Monetising an app